How do mobile game developers make money from making mobile games?

I have been wondering for a while on how mobile game developers make their money from the games they publish to the app store. I did some research on it and it came to be that they make money from Ads, in-game purchases and other factors.

Ads (Advertisements)

The game developer can place ads in the mobile game. However, this would depend if the game is free or not. If the game is for free on the app store, it would definitely contain ads. It is rare for a paid game to contain advertisements. The game developer can also set the frequency of the ads; for example for every three plays, a video ad plays.

In-game purchases

These include the purchases that the player of the game has made within the mobile game application. This could include any currency, skins, or power-ups or anything that is for sale but requires an exchange of real money.

Other factors

These include game sales, which are individual game purchases if the game is for sale for a price on the app store. The game developer can also sell rights of their game to a game publisher.

I hope this blog post was helpful and will assist you in your ventures of being game developer, because I was planning to learn and create my own mobile games soon. Any questions, you can leave a comment and I'll get to you as soon as possible.