Why Do Ads Exist in Mobile Apps and Games?

What are Ads?

Ads are advertisements or posts created by corporate businesses, in the hopes of attracting more customers to their business products or services. Ads are seen everywhere, especially in television and radio in between content segments, and now in this smartphone era; in mobile games and apps.

Why ads exist in mobile apps and games

Besides the business corporation earning money from the advertisements, the persons promoting these ads (could be tv networks, radio stations, video game publishers or individual) also earn commission on these ads. The commission is earned by you either viewing the ad or clicking on it. Mobile apps and games depend on ads in order to exist and receive an economic profit on top of in-game sales.

Which mobile apps or games have ads?

When you browse for apps or games in the Google Play store or the Apple App store; a high majority of apps or games which are labeled under the free tab, contain ads. Mobile apps and games that are paid for very rarely contain ads; a very high majority of them do not contain ads.

Why are mobile app or game ads frustrating?

The ads within apps and mobile games especially can be frustrating as they would pop up now and then at a high frequency, ruining your total enjoyment of the mobile game, because for example zen-like or forever continuing games will have ads in between every go and level based games, ads are present in between every level. Sometimes ads are placed so flawed that they pop up while you are playing the game, which is absolutely frustrating. Sometimes mobile game ads refuse to "go away", which sometimes causes the app to freeze or crash.

How do game publishers get you to watch ads?

I've seen this in many mobile game publishers that they will often reward you for watching the ad by giving you in-game currency for you to use for in-game purchases but from what I have discovered is that the in-game currency that you will be rewarded is practically like a tenth (1/10) or less of what you can earn playing the game.

How to prevent seeing mobile app and game ads?

What you can do for mobile games is that you play the game offline, in which you should be connected to a wifi or mobile network. Another thing you can do is that mobile apps and games give you the option to not see ads; however, you will have to pay for that

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